Surveys Workshop: The Basics of surveys and how to use SurveyMonkey

Centralia College
Presented by Mary Ann Medlin and Sue Gallaway
November 18, 2009





1) START HERE
takesurvey.jpg



2) Most people do research this way at first


research1.jpg
Incomplete Research Process


3) But good research involves these steps


research2.jpg
Process of Good Research


4) Survey Methods


Rather than reinvent the wheel, here is some very good basic information on doing surveys.
http://www.ischool.utexas.edu/~palmquis/courses/survey.html

5) Sampling and Confidence


Sample size calculator
http://www.surveysystem.com/sscalc.htm

How much confidence can you have that your results reflect your target population? For example, the eLearning department recently conducted a satisfaction survey of all students taking eLearning courses. The population is all students taking eLearning courses. We sought a specific sample number (number of survey respondents among all eLearning students) in order to feel that we can draw some actionable conclusions from our survey results.

6) Advantages of surveys


  • · Can get information from a large number of respondents.
  • · Can ask for a wide variety of information.
  • · Can be standardized in content and administration.
  • · Can be relatively cheap.


7) Disadvantages of surveys


  • · Depend on motivation, honesty, memory
  • · May be difficult to determine validity, especially if open ended
  • · May be biased by those who chose to respond


8) Ways to improve Response


  • · Brevity
  • · Incentives
  • · Notify in advance
  • · Personalize appeal
  • · Anonymity
  • · Legal compulsion


9) The American Statistical Association’s Privacy and Confidentiality Website

http://www.amstat.org/committees/pc/index.html

"...[I]nformed consent refers to a person's agreement to allow personal data to be provided for research and statistical purposes. Agreement is based on full exposure of the facts the person needs to make the decision intelligently, including any risks involved and alternatives to providing the data. . . . Informed consent describes a condition appropriate only when data providers have a clear choice. They must not be, nor perceive themselves to be, subject to penalties for failure to provide the data sought." Report of the Committee on National Statistics' Panel on Confidentiality and Data Access, Duncan et al., 1993. Private Lives and Public Policies, Washington, DC: National Academy Press, p. 23. Also, see notification.
For details on informed consent for Federally supported or regulated research, the Committee recommends
The Common Rule - Protection of Human Subjects.

Human Subjects Protection, Ethical Research, and IRBs

10) Using SurveyMonkey


SurveyMonkey is an online survey creation tool that is fairly easy to use and has an intuitive interface.

Centralia College has used SurveyMonkey in a few ways:
  • eLearning Satisfaction Survey
  • Sustainability survey
  • Assessment of learning outcomes
  • Planning for workshops
  • Getting feedback for workshops
  • Data collection tool for paper-based surveys

For today's workshop, you will be going to Surveymonkey.com and creating an account. This link opens in a new window: http://www.surveymonkey.com/

Together, let's go through the following functions:

  1. Create an account (we will go over the information about the institutional account at the end of the workshop)
  2. Create a survey
  3. Collect responses http://www.surveymonkey.com/s.aspx?sm=hmubLmidg_2bERtTmldH77mA_3d_3d
  4. Analyze results
  5. Filter responses
  6. Download responses
  7. Manage surveys

SurveyMonkey Tutorial Videos: http://www.surveymonkey.com/Home_Videos.aspx

SurveyMonkey Account Details: http://www.surveymonkey.com/Home_Pricing.aspx


Please contact Sue Gallaway regarding access information for the professional account.

11) Thank you!


We value your input because we would like to offer this workshop again at a later time.

This survey is anonymous and takes less than 1 minute.

http://www.surveymonkey.com/s.aspx?sm=9NUfYgMqgyXLnXgbr2_2bM3A_3d_3d